Our idea at "Hope? Clothing" is to promote key topical issues, that are currently in the media, and to take these and figure out a way to cut them out of our society. This will be done by ensuring that a percentage of the profits made, by a sale, will go to a charity chosen by us. This charity will relate to the issue being illustrated in our streetwear. It's a way to promote these topical issues, in a way that suits todays world.  This helps in giving the buyer a reason to purchase the product as there's an incentive to get our fashionable clothes, as its helping the future of our lives.

The name "hope?" is a way in addressing the main reason for the brand. It to promote the message that without our own doing, the world is never going to get any better, and soon events will see the end of it all.